Business cards that contain eye-catching design and proper information about the company will help your business stand apart from your competitors. Determining the important pieces of information in your professional business cards is the best way to ensure the effectiveness of the cards. If you want to create business cards that have a long-lasting impression, you need to know the proper elements to include in your card.
Even though multiple digital marketing methods will help you promote your business, using the business cards will undoubtedly prove beneficial for your business. Well-designed business cards will showcase the legitimacy of your company.
However, the information you want to include in your business cards is dependent on the design and layout, Business cards should be capable of providing information about yourself, your position at the company, and the offerings of your business. Here are the top 4 important things you should include in your professional business cards.
Name and Contact Information
This is one of the most common yet important information you need to include in your business cards. Make sure you print your name, the name of the company, and the necessary contact information. The primary goal of the business cards is to make the experience memorable so that your potential customers can contact you every time they need assistance.
While adding contact information, make sure you include the email address, phone number, physical address, and website of your business. Even though you can include multiple contact methods, make sure they are correct.
Company Position and Tagline
While someone looking at your professional business cards, they should be able to identify your company as well as your position at the company immediately. You can make this transparent by adding the tagline of the company as well as your positional title on the professional business cards. As per Forbes, a good tagline will help your business stand apart from the rest.
If you’re a small business owner or freelancer, make sure you identify your role before including your title on the business cards. If you’re the owner or chairman of the business, consider including the title of “Owner”. This will help people to know about your role within the company.
Social Media Accounts or Websites
Business cards are the only traditional marketing tools that can be combined with online marketing methods. Apart from the basic contact information, make sure you include the social media handles of your business as well as the website. However, choose the URL you use daily so that you can utilize the space of the professional business cards. You can include your website URL that will allow your customer to land on the homepage, contact page, about page, or another landing page of your website. Including the URL of your business on professional business cards is one of the best ways to boost your business.
Logo or Picture
The logo or picture you include on your business cards will undoubtedly enhance the appearance. Not to mention, it will make your business cards much more memorable. You can use a picture of your products and services, a picture of yourself, a personal brand logo, or the company logo on your business card. Make sure the picture or image is of high resolution.
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These are the top 4 important things you need to include in your business cards. Do you want well-designed and durable business cards to promote your marketing strategy? Contact us today.