Digital marketing is constantly evolving, because humans are always adapting to the latest and greatest things. That is why content creators, website owners, and marketers are utilizing SEO to gain visibility and invest in digital ads. But you can’t continue to rely on the tried and true methods of securing customers. You need to implement some of the digital marketing trends of 2021 to boost your hosting business or any other business to get ahead of the competition.
1. User-Generated Content
Do you want to target the younger generations? Then you’re going to need user-generated content. Currently, 90 percent of online shoppers look at user-generated content to influence their buying decisions. In other words, prompting your customers to take pictures or record reviews of your product or service can be useful in getting even more people interested in what you do. You can also make user-generated content an incentive by offering perks—discounts, codes, and points—to users who send pictures or video.
Reach out to users on social media. Not only do you get more engagement, but you’ll attract potential customers to your content and products, as well.
2. Artificial Intelligence (AI)
Humans are eagerly anticipating what artificial intelligence will one day be able to do. That explains some of the prevalence it has now in marketing. Utilizing AI means automating some processes that once bogged you down, such as customer assistance, analytics, and information management. For example, you can add smart chatbots to your site that help users with problems, thereby increasing the user experience.
3. Interactive Content
While interactive content has been around for many years, it’s recently come back into the limelight for a great reason. Marketers have realized that people want to interact with sites by filling out quizzes, entering into contests, and voicing their opinions. By offering this kind of content, you can gain more traffic, generate more brand recognition and loyalty, and get more engagement.
4. Video Marketing
People can’t put down their smartphones, which means that older forms of marketing that used traditional media aren’t going to be as effective as something displayed on the phone. Enter video marketing. Video does what long form content and emails can’t do. It’s quick. It gets attention quickly and doesn’t bore people. That’s why you’re going to see more and more video marketing being done and why you should invest in some video ads yourself.
Customers want to know they are valued. Personalization is subtle yet highly effective, because you are showing that you know who they are and what they like. Sending personalized content, such as product suggestions, emails, discounts, and song recommendations can entice people to invest more time in your content, services, and products. Avoid the generic advertisements and add a customized touch.
Digital marketing trends of 2021 might be carried over from 2020 and earlier, but that doesn’t mean they have any less importance. In fact, these trends will soon be embedded in the things you must do to make a successful website. By incorporating interactive content, AI, and other trends, you show users that you’re up to date and reliable!