It might be tempting to choose high-volume keywords in accordance to increase traffic in your content. Albeit incorporating low-competition, low-volume keywords into your strategy can prove to be highly powerful. By finding long-tail keywords and involving them in your content can eliminate the noise and reach maximum qualified clients.
Long keywords generally search phrases that have low search volume, are specific, and targeted. They tend to focus on a distinct subset of a topic rather than focusing on a broad topic like generic, high-volume keywords. The following are the ways that you can use to find the right long-tail keywords for your content:
1. Opt for Google Autofill:
One of the simplest ways to get the appropriate long-tail keywords is just by entering a search term into Google. You can then study the long-tail keywords appearing below to give you an idea regarding the topics people look for. You can use them in your content as target keywords to attract more customers. You can even use them as seed phrases in accordance to research even more long-tail keyword references and opportunities.
2. Use Google’s Related Searches:
Similar to the Google autofill; the recommended related searches are visible at the bottom of the SERP. You are prone to get more suggestions through these related searches. Sometimes the suggestions are slightly personalized as well to match your exact requirements. All you need to do is simply type your preferred keyword into Google and then scroll down straight to the bottom of the page to find those related searches.
3. Mine Your Analytics:
Your Google analytics will tell you several keyword phrases to navigate visitors towards your website. To find your private store of long-tail keywords, all you need to do is go into your analytics and start locating your organic keyword referrals. You can easily scan all the terms for relevant long-tail keywords suitable for your content. You can even set a time frame to something larger, depending on the traffic flow, to gain a range of data to look at.
4. Search into Public’s Q&As:
Sometimes, your customers themselves can answer the questions you have been looking for. Generally, long-tail keywords are often treated as question queries, which involve a broad search term. Hence, you can look carefully at the questions asked by your audience related to that keyword or topic. You can follow several Q&A sites to find out the queries asked by audiences and get beneficial long-tail keywords from there. But make sure to do your research on the search volume and competition level of those keywords before applying them.
5. Take Help from Wikipedia:
There is a lot of scope of learning from the on-page optimization of Wikipedia. You can try checking the Wikipedia page while doing your research on a specific, base term. The on-page optimization page provides several heading that you can translate and use as long-tail keywords for your content. You can also perform a page search on the page to find your primary keyword and evidence of other variations used in the text. Apart from that, you can go for the “See Also” section, which appears at the bottom of several Wikipedia contents. You can find a bunch of related terms there that are suitable for your content.
6. Get Inspiration from Your Competitors:
Your competitors can sometimes also become your motivators. You can visit your competitors’ websites and observe the types of keywords they use for similar content. It is better to begin with the head and mid-tail words that you aim to rank for. After that, try to focus on the keyword variations used on the pages and that ranks in the top 5-10 positions. It is not always necessary to use the exact keywords that they used for their content. You can mold them as per your preferences and turn them into a long-tail keyword.
When finding the adequate and most relevant long-tail keywords can seem to be a hectic task, it can also prove to be the most beneficial one. You can follow the above-mentioned hacks to get promising results without thinking twice. Apart from that, there are several tools available for searching suitable keywords that you can opt for and experience profitable outcomes.