To create the best products possible, you need to understand the people who are going to be using them. This is where user experience, or UX, research comes in. With this kind of research, product developers have the ability to learn critical insights about their products so that they can revise them to better fit the needs of their ideal customers.
When conducting UX research, one of the first things that you need to do is to determine your research method. In the world of research, there are many methodologies. The one the will work best will depend on the unique characteristics of your product and the circumstances of your situation. Check out these nine that you can try.
In a nutshell, observation is exactly what it sounds like; it involves observing. With that said, there are different observation methods that you can choose from. For example, you may opt for controlled observation, natural observation or participant observation. Each has its own benefits and limitations.
2. Online Research
Another common research method is through online browsing. Given the wide availability of reputable knowledge sources that most people can now access with just a few clicks of a button, the internet has definitely changed the way researchers approach UX development.
Without a doubt, interviewing is another top research method choice for UX purposes. With this methodology, researchers have the ability to interact with participants in a more intimate one-on-one setting that can offer rare glimpses into insights that would otherwise be impossible to obtain.
4. Remote Usability Testing
Another great option on this list of UX research methods is remote usability testing. With this research method, you do not need to worry about where your participants live. People from locations all over the world can plug into to complete individual tests of your product.
5. Card Sorting
For something more collaboratively interactive and also a little different, card sorting can also be a useful methodology to consider. With this approach, you write words or phrases on cards and then ask participants to categorize them. The results can help you validate your information architecture.
Even for product developers who are new to the game, surveys are usually well-known. That is because people frequently interact with this research method on a regular basis in daily life. For this reason, surveys can offer a comfortable and convenient research option.
7. Focus Groups
Finally, focus groups are another population research method. As a guided group discussion with users about your product, focus groups are a good opportunity to hear from multiple people at once. Always invite more participants than necessary because it is common for some people to not show up.
After reading this list, do any of these UX research methods sound like they might be a good fit for the information you are seeking? Remember, you do not have to limit yourself to choosing one method. In fact, it might be better to make an effort to try at least two or three methods. The more information you can learn, the better you can make your product.