Sudden push to the online realm has left most businesses perplexed. Many merchants are just listing thousands of products on their online stores in the hope to get the influx of relevant traffic. Only to realize that it is probably the biggest misconception they have about selling online.
Adding to their plight, SEO optimization for e-com websites is more complex and demanding than other business or blog websites. Joining hands with expert professionals from Impressive Digital can make the task much easier for you.
On a commercial website, many products are frequently added and removed which calls for shuffling pages in and out. This further complicates SEO optimization and makes it prone to pitfalls. Here are some mistakes you should distance your website from, to harvest its full potential.
- Insufficient product description
Some products are hard to describe, especially related to textile, garments, and gifts. However, you should spend a little more time drafting a clear and compelling description for each product on your website. Insufficient or no description instantly eliminates your chances of ranking high on the search engine result page. Even for the rare queries, you will find it difficult to get a place in the top 10 results.
- Using sellers’ description content
Putting the description of products provided by the sellers or manufacturers makes things faster and easier. But does that make anything better and profitable? No. Not at all. Manufacturers and sellers send these descriptions to all the web stores that showcase their products. This means the same content will be on multiple websites forcing the search engines to filter you out. The solution is to create a unique description for every product and stand out from the crowd.
- Insufficient reviews
A majority of buyers judge the products by looking at their reviews and ratings. People sharing their first-hand experience with the product build credibility and confidence and motivate others to purchase. Also, a review page can rank much easily as compared to a selling page on your website. So, if you do not have sufficient reviews for your product, you are losing both ranking and sales.
- Inadequate page optimization based on popular searches
Your page ranks based on what people search which is why you should include keywords that sync with popular search queries. You can include these keywords in headings, titles, and description areas. Some tips can be to use brand name and model number in heading, and alternate text for images. Avoid over-repeating keywords and using iframes as the content should be on the product page.
- Redundant titles
E-commerce websites are often dealing with multiple yet similar products and brands. In such a case, it becomes difficult to have a unique title for every product page. However, using the same keywords in multiple titles can cause you to be filtered from the search engines. One easy way out is to include the model number and brand name in the title.
- Non-intuitive URLs
Intuitive URLs also called keyword-friendly ULRs or the speaking URLs are probably one of the most underrated aspects of SEO. Speaking URLs are the ones that speak about what the page has in store for the visitors. In simple words, it directly contains product names instead of any anonymous IDs. It helps the visitors know what they are clinking on, elevates the chances of your link getting re-posted, and simplifies the indexing of your page on search engines.