It can be difficult to find Instagram material. It’s better said than done to come up with ideas and then choose the best graphics for your feed. Since your Instagram content must not only be important and engaging to your target audience, it must also look amazing!
Instagram is a strongly visual medium, and effective social media marketing efforts rely heavily on eye catching and entertaining images. As a result, the heat is on!
Your Instagram user’s account content is the backbone. However, locating content does not have to be a difficult task.
Don’t worry if you don’t have the time or money to take your own Instagram photographs, or if your company isn’t advertising anything tangible, such as clothes or makeup items that look nice in an Instagram feed.
Want to learn how to gain real Instagram followers and more Instagram engagement? This article is the solution for this. Keep on reading to get better in Instagram marketing.
5 Ways to Achieve More Instagram Engagement
Gain real Instagram followers by just going through these essential points for your Instagram marketing. Here are the following key points:
Make a Content Strategy Plan
You’re undoubtedly aware that just posting a few pictures or videos and waiting for the viewer to flock in isn’t enough. Instead, you would develop a content plan in the same way as you will with any other promotional campaign.
Here are a few Instagram-specific guidelines:
- Investigate the best posts in your business and keep tabs on your rivals. Find 5-10 rivals (such as competing brands) and record their most recent tweets. Mark all similarities, such as product-related, vivid colours, people pictures, and other themes, and see what fits. You don’t want to only clone other people’s profiles, but it will help you get a sense of what’s common in your area.
- Begin creating a plethora of content centred around a common theme or concept. You’ll find more continuity with your quality and comment if you map ahead enough posts to last at least a month or two. Adapt them to your social media schedule and make sure that each message has a clear tone.
- Make your material as one-of-a-kind as possible. Although this is better said than done, an imaginative Instagram play works, but there are plenty of viable methods to get Instagram post ideas.
- Purchase photo editing software for your content. If you use Adobe Photoshop or VSCO, your content must be outstanding in order to catch the attention of the viewer. Wonderful, breathtaking imagery often captures the focus of the audience.
Use Relevant Hashtags
As a social brand, you must have some kind of marketability. There is a fine line between being enthusiastic and being inventive. As per an analysis, 57% of consumers unfollow products on social media because they are too advertising.
Consider sponsored Instagram hashtags to stop being too commercial but still marketing the brand. A key statistic to note is that seven out of every ten hashtags on Instagram are advertised. This means that the hashtag must be distinct, unforgettable, and engaging.
Thrive Market, for example, promotes user generated content on Instagram with the keyword #letsthrive. The hashtags serve as a means of communication between the company and its customers. Instead of marketing, you are clearly emphasising your users.
Instagram performance tip: Make sure to thoroughly inspect your preferred hashtag otherwise it might be linked with someone else. Be meticulous with the hashtag campaign to avoid embarrassment.
Analyse Instagram Hashtags
It is important to understand how the hashtags work so that you can make changes before it is too late. You can quickly gain insights into the favourite keywords and most engaged hashtags on Instagram using a hashtag analytics software.
You will also see how the keywords are resonating with your Instagram following. In its Trends Report, Sprout will pull hashtags generally associated with your brand, giving you insight about what people are saying about your brand. Analyze the data or compare hashtags to see which ones are more successful.
Call to Action
Here is another question that any business should ask themselves about their Instagram strategy: what motivates people to follow and connect with your brand? As previously said, having beautiful images definitely aids in attracting consumers.
Instagram captions are critical to the popularity of an account. They provide the audience with everything from service and product sense to critical calls to action to move conversion along. Bucketfeet, a shoe designer, for example, uses Instagram captions to showcase partnerships and new or exclusive styles.
This caption does an excellent job of emphasising the design’s special edition run in order to entice people to buy now. Captions are also excellent places to use the recently created branded hashtags to raise awareness.
Don’t Miss the Link
Instagram is unusual in that it only makes one connection in the user bio. It’s standard practise to direct viewers to the connection in your Instagram bio through your captions. As a result, the relation should be as current and appropriate as possible.
Linking to a custom Instagram home page, which usually includes a lot of easy to locate links to recent posts, products, or services listed in your list, is a very simple best practise. You could use an Instagram specific page creator or design and redesign your own; each way, you will ensure consumers have access to a wealth of highly appropriate content that corresponds with what they’ve seen in your latest posts and efficiently moves them into your sales funnel.
Conclusion
To gain more Instagram engagement, It’s a good idea to cultivate and trust your relationships because influencers, like your viewers, are bombarded with robotic notifications all the time. Meet up at business conventions and ask to hold joint webinars to continue to create genuine partnerships.
There are several ways to communicate, but if done correctly, your active Instagram account will provide your followers with entertainment and knowledge.