Your logo is a hook that helps you create a loyal following and keeps consumers coming back for more.
Crafting an appealing logo that represents what your brand means to your target market will require some thought. By following a few simple tips, you can maximize the chances that you strike gold with your design.
1. Make It Pleasant to Look At
Sometimes a business can go overboard with its logo design. A complicated concept that takes a few seconds for the beholder to identify can be detrimental to your brand. Instead, create a log that is pleasant for your audience to look at.
Furthermore, don’t try to cram too much information about your company into your logo. It should be a visual badge that immediately identifies your brand, not a complete business plan.
2. Choose Longevity Over Flashiness
The drive to make a big splash in your market can drive you to create a flashy logo. This can lead you to incorporate a concept that is currently popular in an attempt to capture a trend. Although this seems like a good idea, it’ll likely be detrimental in the long run.
If you create something that holds up in time, your brand can only benefit in terms of the authority you will build. An overused trick that may be compelling today might cause you to rethink your logo in the future. While some big brands update their logos through the years, it is never a good idea to revamp the design.
When a brand completely changes its logo, consumers get mixed messages. There are often negative associations with logo overhauls as it is a sign that the company is trying to rebrand. Rebranding can be a sign of a weak company and consumers are often reluctant to return.
However, if you find your company in need of rebranding, you can choose a smart strategy for doing it. Find a way of creating your new logo in a way that builds off your old design. Don’t give off an air of trying to get away from the past but rather morphing into the future.
3. Select Your Colors Carefully
Think of your favorite brands. There’s usually a color you can associate with each one. Choosing the right colors is as important as the design itself.
Although there are no steadfast rules that govern your use of colors, most successful brands tend to use between one and three in their logos. You can build an appealing logo using a broader palette, but fewer colors may be better. The more colors a logo contains, the more the viewer has to process.
4. Consider Its Use
An overlooked tip that evades many designers is the potential uses the logo will have. Other than your marketing material, you may be placing the design on your products and packaging.
Creating a logo that looks good on a billboard but is less appealing on a basketball shoe, for example, defeats its purpose. Make sure you contemplate all of your logo’s uses before deciding to go live with it.
5. Choose the Right Tools
Brainstorming with associates and doodling on a drawing pad are great ways of coming up with a concept. When you’re ready to create your logo, you’ll need the right tools for the job.
With decades of experience in helping business owners best represent their companies visually, the Adobe Spark logo maker is a tool for startups and small business owners looking to capture the essence of their brand.
Design the Perfect Logo
Designing the perfect logo doesn’t require a pricey ad agency that costs you a big part of your marketing budget. Follow the tips that make a logo effective and use the right tool to create an eye-catching design for your business.