While setting up a website nowadays is much easier, some business owners still have no idea how to do it. Unfortunately, if not done right then, their site will not convert traffic.
If a visitor finds your website hard to navigate, it can frustrate them and negatively affect your brand. Therefore, when building a website, you should ensure you don’t make any crucial mistakes, making it appear unprofessional.
Below you will find mistakes that people make when constructing their websites. However, if you avoid making these mistakes, you’ll have a functional website that visitors will visit.
1. Choosing the Wrong E-Commerce Platform
Today there are thousands of best web hosting service providers. So, you may be wondering why you should pay for hosting when there are free ones that are easier to set up.
While the free sites seem easier to use, several issues are surrounding them. For example, people won’t take your business seriously if you don’t own your domain name. Also, you won’t be able to connect your social media accounts to your free website.
The overall disadvantage of using a free website is you don’t own it or the contents you share. Now, it doesn’t seem so bad spending $5 per month for hosting, does it?
A small start-up business with a limited budget will understandably opt for shared hosting; it’s best to move to a dedicated option sooner than later. Doing this will avoid the disadvantages that come with shared hosting, such as accessibility.
According to Audio Eye, “A website that is not accessible increases the legal exposure to a potential accessibility lawsuit.”
Shared hosting is slower on average than dedicated options. Therefore, to rank on Goggle speed is one of the ranking criteria. So, using shared hosting can cause your SEO to suffer.
3. Not Capturing Visitor Emails
One of the worst mistakes you can make is not capturing emails. If you don’t do this, you will lose potential customers when they visit your website. You should ensure you find a way to obtain their emails to follow up with them.
An email list is by far your most priceless asset. It will enable you to publicize your business at little to no cost to you. So, you should ensure you have a pop-up prompting your visitors to sign up.
4. No Marketing Strategy
A common misconception that business owners have is that visitors will automatically visit it if you build a website. They believe that once they buy a domain name, it will have visitors flooding its gate.
Understandably it isn’t easy to accept that it doesn’t work that way, especially when that website is their only source of income. SO, before investing everything in building a website, ensure you have a plan and a marketing strategy.
5. Not Testing Your Website
After constructing your website, you should test each aspect to ensure they’re working correctly. You should also monitor these results to see if you need modification. Testing each element one at a time allows you to know the difference, making changes gradually.
These are only some mistakes business owners often make when setting up their websites. If you avoid these, you’ll have a fully functional website that your potential customers will want to visit.
If you’re not sure how to set up your website to ensure accessibility to everyone, you can get an ADA compliance checker to check for you.