4 Reasons Australian Businesses Needs to Invest in Video Content

Australia is one of the countries that fully embraced digital marketing during the past decades. To keep up with the times, the country also banked on the popularity of video marketing. Recent statistics revealed that video helps boost conversation and sales by up to 157%. Businesses in the country are tapping a reliable Corporate Video Production Company in Australia to help them develop the best videos for their brand. 

But despite the growing popularity of video marketing in the country, not all Australian businesses recognise the importance of creating videos to promote their products and services. There are several reasons businesses must look for a Corporate Video Production Company in Australia and get them on board to boost their marketing potential. 

#1: Video Marketing Enhances Engagement

A report from Australian Business News revealed that in 2019, the average Internet users spend at least six hours and 48 minutes viewing videos online. It beats all the other broadcast media like television. Other reports claim that users would prefer watching a two-minute instructional video about a product than reading a written article about it. 

Videos are more engaging than any types of content since it appeals to more senses. It allows people to see and hear your message instead of simply reading about it in print or hearing it through the radio. When the target audience gets engaged with a video, they will absorb the message by up to 95%. 

#2: Boost Brand Awareness 

Nowadays, more people will base their first impression about a brand by looking it up on the Internet. It is why businesses invest in digital marketing to appeal to their target market. 

The brand’s identity is mostly based on the content that it publishes online. Their customers will base their perception based on the content. Because of this, creating unique and interesting video content is a must for businesses that aim to stand out. The assistance from a Corporate Video Production Company in Australia can significantly help raise brand awareness for any local company. 

#3: Video Creates Better Social Reach

To grow a company’s brand image, it is crucial to ensure that the customers will find them online. One of the fastest ways to lead customers to the brand is to come up with compelling video content. 

A previous report from BrightCove revealed that social video produces 1200% more shares than combined images and text content. If the content reaches more people, it could provide plenty of benefits for the brand.  

#4: Video Conveys More Messages In Lesser Time 

Experts claim that the brain processes video 60,000 times faster than texts. By creating videos, businesses will be able to help their target audience understand what the company is trying to implore to appeal to their senses. 

Also, video offers a more passive experience than reading lengthy text. It would be easier for the customers to get immersed in what the company wants to convey. It will result in more conversion and higher sales generation. 

These reasons prove that video marketing is the future of digital marketing. If companies learned how to utilise the power of this fast-emerging marketing strategy, they would benefit from the creation of powerful and engaging videos to sell more products and services to their target market. The services of a corporate video production agency will allow them to release the best videos for marketing that are suitable for their businesses. 

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